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Bradley Stein, founder of Smoov

Why I built Smoov

I've been selling on Amazon for 13 years, and done over $20M in that time. So when I say the tools out there frustrated me, I'm telling you from experience.

To run my business properly, I was constantly scrolling back and forth between tabs. One for product research, one for profit tracking, one for risk analysis, one for competitor research, all just to analyze a single product. By the time I had the full picture, I'd spent 20 minutes holding it all in my head just to make one call. You probably know the feeling.

And even with all of them, none ever told me what to do. They handed me a number, a chart, a score, and left me standing there. Now what? If you've been doing this long enough to make sense of all that, fine. If you haven't, you're no better off than before you logged in. Data isn't an answer. An answer tells you what to do next.

People kept asking me to be their answer. “How do I start selling on Amazon?” “Is this product worth it?” “What do I do with this?” I'd walk them through it: what the numbers meant, what I'd do in their shoes, what to ignore. And every time, I thought: this part, right here, is what the tool should be doing.

And then the opportunity became clear: one tool you simply talk to. You tell it what you're trying to do, and it puts the right tool in front of you, exactly when you need it. Everything I've relied on for 13 years, in one place. No switching tabs. No juggling tools. No guessing what to open.

So that's what we built. Everything those years taught me, the wins, the expensive mistakes, the gut feel you only get from doing this for real, all of it went into Smoov. It takes the guesswork off your plate and gives you answers shaped around you, whatever kind of seller you are.

And because advice you can't trust is worse than no advice, Smoov always tells you how sure it is. You'll never be flying blind. You see what it knows, how confident it is, and what it would do next.

That's Smoov. The experienced seller I wish I'd had in my corner on day one. We built it so you have one too.